There’s a nice bit of synergy in Mondo jumping into the board game market as well.
Money spent on movie paraphernalia was money I couldn’t spend on a fun new board game, and vice-versa.
And as board games grow, the established players have been able to snap up exclusive rights to film and television properties.
And then when a friend of mine introduced me to the complexity of the German-influenced tabletop games, I drank that Kool-aid too, attending a weekly board game night in New York City and exposing myself to the breadth of the industry.