The MoviePass app, which offers a subscription-based movie ticket service, went down on Thursday because the company ran out of money to pay partner cinemas.
Some users recognise that the service was too affordable to last forever, and are just enjoying it while they can.
The company had to request an emergency $5m loan just to reinstate the service.
I can’t even see the movie now bc it’s TOO LATE,” wrote one user on the company’s Twitter page.