MoviePass envisions this user-tracking and location-based marketing as a way to build an entire experience beyond just the movie.
By tracking user locations, MoviePass told the Los Angeles Times it can suggest places to eat, park or shop and offer discounts or coupons for these things.
MoviePass has stated that it will not be selling this customer data.
When many consumers go out to the movies, they don’t simply go see a movie and then go home.