In fact, while speaking with Variety about the decision to move back to the old model, MoviePass CEO Mitch Lowe specifically noted that the intention was never to move away from the classic MoviePass business model permanently.
We should note that it sounds like this may have always been MoviePass’ plan.
As he explained, the company simply removes the monthly plan off of its site whenever it goes in on a promotional campaign such as this.
That said, it is still worth wondering if the user outcry against the move played a role in the decision to announce a return to the old subscription format, as Lowe spoke out at CinemaCon last week and said that he didn’t know if MoviePass would go back to the $10 unlimited model.