A startup endeavor spearheaded by early Netflix executive Mitch Lowe, MoviePass has previously offered subscription services designed to get people back into theaters and pull them away from streaming services.
While this could definitely be a costly endeavor, MoviePass is both attempting to prove a point and gather key information.
MoviePass has announced a new program for film buffs: for a $10 monthly fee, subscribers can see a movie in theaters once a day, at any theater that accepts debit cards.
Seeing a movie in a theater is still a unique, rewarding experience – marrying it to a Netflix-esque subscription service could be an ingenious way to save it.