Last week, MoviePass parent company Helios and Matheson tried a reverse stock split, boosting their per-share price from about 8 cents all the way up to $21.
A few weeks ago, MoviePass introduced surge pricing, asking customers to pay a few extra bucks to see high-demand movies at high-demand times.
If this really is the end, MoviePass proved there is a huge demand for a theatrical subscription service, provided the price is right.
Then last Thursday, MoviePass users found that the app wasn’t working at all thanks to an outage caused by the company essentially running out of money.