However, that doesn’t mean MoviePass wasn’t responsible for some opening weekend earnings — in fact, it’s responsible for quite a large percentage.
The company has recently crunched some numbers since drastically lowering their prices earlier this year, and has found out (via /Film) that audience members who used their MoviePass to get tickets made up 13.21% of the opening weekend domestic box office for Roman J. Israel, Esq., and 10.00% of the opening weekend for Three Billboards Outside Ebbing, Missouri.
So, expect to see MoviePass ads popping up here and there as you take your daily scroll through the internet.
Those are not small numbers, and while neither of those are Marvel movies, that represents a huge success for MoviePass itself.
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