MTV Sets Jacqueline Parkes As CMO, Names Eli Lehrer To Oversee MTV2

Viacom’s MTV named Jacqueline Parkes, the former chief marketing officer for Major League Baseball, as executive vice president of marketing and creative, and Eli Lehrer, formerly senior vice president and head of non-fiction programming at Lifetime, to oversee MTV2 as executive vice president, the network’s latest moves in its quest to turn around its TV ratings and become more relevant to a new and harder-to-reach generation of young viewers.

Parkes will oversee marketing for MTV, MTV2, mtVU, MTV Life, MTV Digital and MTV News.

Kristin Frank, formerly executive vice president of connected content for MTV and VH1, will take on a new role as executive vice president of strategy, revenue and operations.