In addition, BET will offer grants for young activists who have “innovative ideas about addressing gun violence and mental health issues” and CMT will directly appeal to country music industry to rally support gun safety.
The company also plans to offer its continued support of the efforts to end gun violence by covering the March For Our Lives protest taking place in Washington, D.C. on Saturday, March 24.
Viacom also revealed that students will take over MTV’s social media accounts during the walkout.
Viacom suspended all programming on its networks for 17 minutes on Wednesday in honor of the 17 people who were killed in the Parkland shooting in February.