Lester Holt will anchor the series, but from the NBC News newsroom, not the traditional anchor chair.
But NBC can use the program to burnish its reporting and entice a new crowd to sample its work.
Richard Engel, the storied NBC News foreign correspondent, even rescues a chimpanzee, all part of a search deep in the Congo for giant chimpanzees threatened by poachers.
The aim of the new show is to hook viewers with shoe-leather tales that show off hard-to-reach places or unique access and details.