As revealed in the study, respondents who went to the movies at a theater nine or more times in the past 12 months averaged 11 hours of streaming content a week.
Conversely, those respondents who only went to the theater once or twice in the past year averaged 7 hours.
The study, conducted by EY’s Quantitative Economics and Statistics group, found that people that see movies in the theater more frequently also consume more content from streaming services, according to Variety.