Netflix Announces Price Increases — Ad-Supported Plan Now $7.99/Month

The problem is the more they expand the more content they need including originals and even now while their accounts may show a profit their cash flow is billions in the red each year and they have to spend more than they generate to keep people around and the numbers grow.

We are just nowhere near that cross-over point price-wise where they spend less on content than they bring in so these price increases need to keep happening.