That said, a new feature will help Netflix compensate for the new system’s lack in nuance, as a “percentage match score that’s based on compatibility” will help identify enjoyable titles based on individual viewers’ habits and patterns.
The new system will take effect in April, so stay tuned in the meantime.
For the record, Netflix is not starting a dating service.
The executive said Netflix tested the new system last year and found that users volunteered 200 percent more ratings when faced with a simple up or down choice than when having five options — so the system will result in more feedback from viewers.