Netflix is planning an incentive scheme for film-makers whose work is a success on the streaming platform, it has been reported.
The move is also designed to try and defuse industry hostility towards Netflix, whose policy of undermining the customary “theatrical window”, which gives cinemas an exclusive period to show new films, has led to major cinema chains refusing to show their films.
Its policy of purchasing rights to well-known film-makers but then refusing to give them significant cinema release time has also caused established directors to back away.
According to Bloomberg, the scheme under consideration may involve bonus payments for hitting viewing targets, as well as payments for the number of major awards a film wins.