But even this confirmed cynic must admit that Netflix’s latest promo push for mysterious new series The OA is in pretty bad taste.
It all felt a bit too real, a bit ‘This video has been deleted’ – the kind of thing you might get after some tragic event.
I like to think I’m not outraged very easily, and I tend to meet ‘this is triggering’ posts with so much eye-rolling I can’t see straight for days.
The tweets took a sinister turn, though, when Netflix followed up with footage of one of the characters from The OA (though this wasn’t clear to most followers) desperately running through traffic towards the edge of a bridge.