The Ultra offer is all well and good as an option for subscribers if it offers new services, but existing subscribers may not be too happy.
Italian Netflix subscribers have noted that the streamer is apparently toying with introducing a higher-priced tier of service called Ultra that would reportedly offer more than what Netflix’s current highest-priced tier offers.
The three tiers available now are Basic, Standard, and Premium, with Premium costing subscribers $13.99 per month.
If the new tier was to become available in the U.S. market, the €16.99 equals out to around $19.80.