Not coincidentally, the rise of Netflix streaming has been closely linked to the steady decline in standard cable TV subscribers.
To put the loss in perspective, cable TV now adds up to 48.61 million subscribers, with the largest cable company, Comcast, grabbing about 22 million of those customers.
While Netflix still has a ways to go before edging out traditional pay TV entirely — satellite services add an additional 33.2 million subscribers to the cable total, passing Netflix by — it seems like only a matter of time before this war hits a critical point.
Hit shows like House of Cards, Stranger Things, and Daredevil have built Netflix into a full-on TV powerhouse, regularly earning Emmy nominations and widespread praise.