“Comcast and Netflix have reached an agreement to incorporate Netflix into X1, providing seamless access to the great content offered by both companies.
In making Netflix available through its boxes, Comcast is aiming to stem the cord-cutting tide and also cut out the middle man for cable subscribers who are considering buying Rokus or Apple TVs.
Netflix capability on Comcast’s X1 platform will arrive later this year.
More recently, Netflix has made itself available directly through a handful of smaller, regional cable providers, such as Cablevision and satellite providers like Dish Network.