Among people who subscribe to traditional pay-TV service, basic cable is still most popular, with 26 percent of respondents saying it’s their first choice, but Netflix was right behind with 24 percent.
Ask any millennial and they’ll tell you: Netflix is TV now.
Netflix earned the top spot with 27 percent of total respondents, followed by basic cable at 20 percent, broadcast at 18 percent and YouTube at 11 percent.
A new study by investment firm Cowen & Co. obtained by Variety finds that the streaming video service is now the most popular way to watch entertainment content using a TV (as opposed to a mobile device or computer).