The network recently revealed that its coverage of this year’s Super Bowl will be heavily loaded with 2018 Winter Olympics coverage as well as the football action.
NBC is projecting to make about double the ad-revenue throughout the Winter Olympics that the Super Bowl will bring in this year, so it makes sense the network is pulling out all the stops to ensure everyone is aware the games are starting next month.
News of Go for the Gold and Meet Team USA on Netflix is the latest announcement from NBC about the special ways it will be promoting the Olympics.
Of course, in all this promotion, NBC may run the risk of getting viewers burnt out on the games before they even start, although that doesn’t appear likely to happen at this point.