Netflix went to great lengths to point out how many shows it has eligible for the 2016 Primetime Emmy Awards this week, mailing voters DVDs of every episode from more than 26 Netflix original series.
Thus far, only two Netflix original series have managed to ensnare Emmys – House of Cards, with five awards, and Orange is the New Black, with four.
According to Variety, the whole thing cost Netflix $1 million.
“Obviously they’re trying to make a statement, but it’s a little bit over the top,” said one studio executive and Academy member.