For one, Netflix added some 3.57 million subscribers in Q3, easily crushing the predicted number of 2.3 million.
At the end of the day, when it comes to amount of content vs. price, Netflix is still one of the best deals out there.
While not entirely comparable, at this point it seems fair to say that Netflix is basically to streaming subscription video what Google is to web search engines.
Additionally, Netflix says that its streaming service has added 12 million total new customers in 2016 so far, the same amount as added by this point in 2015.