Netflix has announced that it will start automatically cancelling accounts that have been inactive for long periods of time.
If the user doesn’t respond at all, or responds that they want to discontinue their subscription, then Netflix will deactivate their account.
If they don’t confirm that they want to keep subscribing, we’ll automatically cancel their subscription.
Wu mentioned that the inactive accounts, while only amounting to less that 0.5 per cent of Netflix’s subscriber base, still constitute “a few hundred thousand” customers.