Daily Sabah reports that users who had accounts both on popular, Reddit-esque website Ekşi Sözlük and Netflix received messages in the dead of night from an account titled “iamwaldo”, a reference to season two’s “The Waldo Moment”, in which a cartoon bear becomes a popular political candidate.
Reaction to the messages has been wide-ranging, with discussions on Ekşi Sözlük seeing some users quickly catch-on to the Black Mirror reference, stating the promotion was “funny”.
Several users have stated they are prepared to report the messages to legal authorities.
Gizmodo reports that a source familiar with the situation confirmed that Netflix was responsible for the campaign.