Variety is reporting that Coca-Cola will be reviving New Coke for a brief comeback as part of their partnership with Netflix’s Stranger Things.
The ad, directed by the Duffer Brothers, is a remake of the original 1985 ad for New Coke.
The company will also unveil limited-edition packages of original Coke with Stranger Things designs, as well as launching an ad in movie theaters.
Season 3 of the series will include New Coke in select episodes, prompting Netflix to reach out to Coca-Cola about the new promotion.
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