Of course, the red in the background would seem to signify the aftermath of a conflict that John has won.
With John Wick 2 coming in to theaters in a few short days, this is an interesting time for Lionsgate to be dropping new posters.
There is a very deliberate use of the color red in Jock’s poster design that appears otherwise messy and emotional.
In a smart move, the team behind John Wick 2 has captured the same kind of public interest won over by the first movie with their online marketing campaign.