It also reflects a willingness in diverse audiences to shell out more to support the content they crave from studios.
Films in this bracket also attracted more moviegoers who were black, Asian, and Latino, and grossed an average of around $180 million, while less diverse movies averaged around $40 million.
That’s a huge difference, and makes sense in a country where minorities make up 40 percent of the population, and women 51 percent.
Likewise, six of the top ten shows in the 18-49 age demographic (the one studios want to appeal to the most) had a cast that was over 21 percent non-white.