The CW likely won’t be a hub for broadcast-TV’s teen dramas anymore, following its newly announced acquisition by Nexstar Media Group.
(Though Nexstar’s acquisition of the network won’t close until the third fiscal quarter, the company will take over managing The CW immediately.)
“As many of you are aware, The CW is currently the lowest-rated broadcast network, which we believe largely reflects the fact that its programming is targeted for an 18-to-34 audience demographic, while the average age of the CW broadcast viewer is 58 years,” Carter shared.
During a conference call on Monday, Nexstar president and chief operating officer Tom Carter shared the company’s strategy for making The CW profitable in the years to come, which will include content that appeals to an older audience than The CW has previously targeted.