But with the Fox brand currently facing an impending buyout from Disney, it appears the network’s execs want to keep pushing for the biggest live sports it can acquire before audiences tune out entirely.
That would certainly help to keep the Fox Sports brand afloat once Disney takes over FX and the 20th Century Fox studios (among other things).
And even with nearly 10% of the NFL’s audience tuning out in 2017.
Considering Fox has been partnered with the NFL for Sunday afternoon games since 1994, it’s not particularly surprising that the network is investing in even more football action, even though Thursday Night Football hasn’t seemingly been a major goal for Fox before now.