Nickelodeon Revs Up Virtual Reality

Virtual reality poses a compelling challenge for filmmakers: If you can literally make anything, then what do you decide to create to lure audiences?

Nickelodeon is grappling with these questions as the network pushes into the VR world by way of its gaming business and the software engine it used to get them there — Unreal Engine.

Stephenson says the network is also involved in partnerships with Apple, Google and Amazon, among others, in the virtual reality arena.