Berman admitted launching a digital subscription service isn’t the easiest thing to do, and that he’s seen a “lot of people fail” trying to create one.
Nickelodeon launching NickSplat is a big get for VRV, which Head of Content Partnerships Eric Berman said has been trying to add more channels to its platform.
The company is continuing to pitch its platform to more traditional cable outlets, and trying to sell them on the idea of expanding their reach into digital programming.
VRV seems to be working to help Viacom not be one of those companies who fail, as the company is celebrating the launch with experiential ’90s themed events that will take place across the nation.