The Nielsen company is claiming that its new ratings system can measure the size of Netflix’s original programming audience.
Nielsen, host Eric Deggans said, can now use the same sampling techniques it has long used for broadcast and cable to measure Netflix original TV shows, and later for other services being consumed.
It’s also worth noting that Nielsen has not released a complete list of Netflix ratings, nor do its ratings include mobile phones or other non-television devices.
Nielsen now believes that its measurement tools can determine Netflix viewership, as the company told NPR’s Morning Edition in an interview.