The end result is that Nike filed a lawsuit against Lil Nas X and MSCHF to stop the shoes from being sold saying the shoes “dilute” the famous Nike brand.
The shoes (allegedly) contain real human blood, a fact that clearly went viral on the Internet as soon as it was mentioned.
According to a judge, the major shoe company has a point.
Obviously, it’s Easter weekend coming up, and whether or not Nike employees are officially celebrating the holiday, having the company be equated with the term “Satan shoes” or “Satanic shoes” particularly at this time of year is probably a nightmare the entire pr department had not been asking for.