Avengers: Infinity War was the first part of a massive event that would bring every member of the already popular Marvel Cinematic Universe together.
However, even that massive film fell to Black Panther at the domestic box office.
It’s one thing to not believe that making Black Panther was a risk, but it’s likely even the CEO didn’t foresee the cultural moment that the movie would become.
In 2018, everybody likely came into the year knowing what the highest grossing movie of the year would be.