So what we’re really saying is, should Thor: Ragnarok have been a more sobering affair, this Mark Ruffalo gag shared on Twitter probably wouldn’t have worked so well.
Considering this is the film that’s supposed to make Thor fun again, this fits like a glove.
This is very much one of those situations where lemons have been turned into lemonade, as Mark Ruffalo was likely embarrassed after accidentally live streaming a piece of Thor: Ragnarok through his social media platform of choice.
But, as Marvel Studios tends to do with their promotional apparatus, the incident was spun into something that only served to help rather than hinder the potentially huge performance of the third Chris Hemsworth-led solo film in the MCU.