While the holiday season has become the second biggest time of year at the movies, the competition simply wasn’t as stiff for the previous Star Wars films that Disney has released.
A lot of people go to the movies frequently but the majority of fans can’t be there every weekend for any number of reasons and they had to make choices.
Theater competition is always an important component of the box office and it’s something that, for the most part, Star Wars hadn’t had to deal with previously.
As Dave Hollis points out to THR, Solo: A Star Wars Story went up against Deadpool 2 as well as Disney’s own Avengers: Infinity War, and it’s certainly possible that a lot of moviegoers simply needed a break from the theater after the first two.