That (coupled with an absolutely fantastic critical reception) has translated into some serious box office cash flow, and IT has handily become one of the most successful horror movies of all time — and its box office run is not even close to finished yet.
However, in this case, mainstream viewers seem to have turned out in droves to check IT out.
By their very nature, horror movies tend to cast a somewhat narrower net for audiences.
Aside from how fun these IT memes have become over the course of the last few weeks, they also arguably show just how mainstream Andy Muschietti’s film has become.