Because of Hurricane Irma’s destructive path through Florida, the numbers for theater attendance on the peninsula were (understandably) pretty bleak.
In fact, almost nobody in the entire state went to see the highly anticipated horror film, except for a few areas near the Georgia border — which found themselves in less immediate danger at the start of the weekend.
The fact that the regular NFL season has finally kicked into high gear also reportedly played a role in the dip, but Irma is arguably the more unexpected and noteworthy factor to point out in this case.
In the face of Florida citizens bracing for the storm and evacuating parts of the state, over 175 movie theaters closed down operation, thus preventing many screenings of IT from taking place.