The streaming service purchased only one commercial during the major sporting event, which traditionally attracts millions of viewers, opting to advertise the eight-part series.
The streaming service told Deadline it chose to debut the trailer during the Super Bowl to remind viewers that “our planet is our home and this is more than just a game.”
Our Planet, which comes in partnership with the World Wildlife Fund, was taped across seven continents in 50 different countries.
The 30-second clip released by Netflix on Sunday features several of the species that will appear in the nature documentary.