Even though it failed to dislodge Peter Rabbit from the top spot, Warners should be satisfied with the debut numbers for Ready Player One: £4.03m over the weekend period, £5.11m including Thursday previews and £6.64m including Easter Monday.
Despite facing the challenge of Steven Spielberg blockbuster Ready Player One, Peter Rabbit exploited the start of the Easter school holiday to generate brilliant box office, holding on to the top spot once again in its third week of release.
The coming session looks set to be dominated by films already in the market (such as Peter Rabbit, Ready Player One and Isle of Dogs), but audiences could get excited about John Krasinski’s high-concept horror A Quiet Place.
Peter Rabbit has already overtaken Pixar’s Coco (£18.3m) to become the biggest family film of 2018.