The London Fire Brigade criticised the children’s television show, stating the word is an “outdated gender stereotype” and harms attempts to sign up more female firefighters.
However, controversy struck when host Piers Morgan criticised the issue women have with the use of the word “fireman” in cartoons, including Fireman Sam.
South Yorkshire Fire and Rescue’s temporary deputy fire chief recently used Fireman Sam as an example of a series that reinforces male stereotypes.
“It’s Fireman Sam, that is the problem, because it is called Fireman Sam.”