Planters started generating all kinds of buzz with its Super Bowl 2020 ad campaign more than a week before the actual Super Bowl when it killed off Mr. Peanut, but Mr. Peanut’s funeral during the second quarter of the big game ended with the debut of what might be the cutest baby since The Mandalorian’s Baby Yoda.
So will viewers side with Baby Yoda or Baby Nut?
Yes, Planters has its own Baby Nut, complete with a hashtag, and the goal seems to be for the little guy to go viral ASAP.