Fox’s upcoming Logan has been widely advertised on Twitter by director James Mangold, who has kept fans updated regularly with information, images, and artwork from the movie.
Despite James Mangold’s highly personalised social marketing skills however, the buzzed-about second trailer for Logan was beaten to the top spot for global views this past week.
Movie marketing has become increasingly digitized in recent years, with more and more studios opting in for viral campaigns and social media outreach.
The power was stronger with the new trailer for Lionsgate’s Power Rangers, which launched on the same day as the new Logan preview, ahead of its bow in theaters.