In the past week, the top 10 films in cinemas in the UK and Ireland made less than £2m at the box office.
Odeon is to shut a quarter of its cinemas during the week as a dearth of Hollywood blockbusters and the second wave of coronavirus keeps movie-goers at home.
Odeon, which is owned by AMC Theaters, the world’s largest cinema chain with more than 1,000 outlets, blamed the lack of almost any new films.
Odeon, which operates 120 cinemas in the UK and Ireland, has contacted members of its Limitless loyalty scheme to say that some of its venues will move to a weekend-only model from this Friday.