Since launching April 1, Quibi has premiered a variety of streaming content, all of which is under 10 minutes long.
Quibi has decided to explore strategic options after less than six months in business, including the possibility of sale.
The short-form startup, founded by Jeffrey Katzenberg and Meg Whitman, has struggled to secure users in a competitive streaming market.
Quibi debuted during a pandemic, when people were specifically instructed to be the opposite of on-the-go.
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