“As companies examine the feasibility of drone delivery, we decided to use the Allegiant raven tattoo as inspiration for a new take on the idea,” said eOne Senior Product Manager Jeff Suter.
While Amazon’s Drones might be a forward-looking concept for delivering packages, a new method harks back to a simpler time: mail by raven.
Setting off from the Tower of London, the ravens are inspired by the tattoo symbol of Allegiant’s protagonist Tris.
“It is incredible to see the ravens take flight, although until we undertake further testing of the concept I’d recommend customers wanting a copy of the film quickly go through the usual retailers.”