The streaming market has made it harder for ad companies in general, of course.
That doesn’t mean the streaming giant hasn’t worked in ads in other ways, like partnering with Coca-Cola to reintroduce New Coke in Stranger Things Season 3, but for now, standalone ads are non-existent on the service.
When Netflix tested playing commercials for their own content between one episode and the next, subscribers weren’t too happy about the idea, and it was essentially scrapped.
Part of the reason viewers flocked to Netflix was because of its no-ad promise.