Red Bull unexpectedly pulled the plug on its Servus TV Austrian channel on Tuesday, saying it was no longer economically feasible to sustain the broadcaster.
Servus TV launched in 2009 as part of the group’s Red Bull Media House division, which also comprises Red Bull’s print, film, online and games units.
Red Bull topper Dietrich Mateschitz also confirmed that apparent plans by some employees to establish a works council at the channel contributed to the decision to shutter the broadcaster.
Servus TV said it would remain on air until further notice, although press reports indicate it could end its operations by the end of June.