Redbox is launching its on-demand service in an effort to keep up with the highly digitalized way of providing movie and TV content to consumers, but won’t include any Disney films.
It will include properties from their main film division Walt Disney Studios and subsidiaries like Marvel Studios, Lucasfilm, and Pixar.
Originally a physical disc hub where people go and rent out titles for a day, the company is bringing the same service online.
Hence, they will still be offering that service for consumers who are price-sensitive and would rather spend their money on physical one-day rentals.