Launched this week in the UK on Net-a-Porter, Draper James is not for eye-rolling, irony-appreciating fashion insiders.
Draper James sits in the bright, preppy-with-a-retro-edge category of American fashion alongside Kate Spade and Tory Burch.
So it makes sense that her clothing brand, Draper James, continues that theme.
With Paltrow drawing the template, Draper James feels just the start for Brand Witherspoon.
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